Here are three tips for creating a SOLID LinkedIn profile: 

  • Tip #1: If your LinkedIn profile isn’t working for you (read: getting you interviews), it’s probably working against you. You cannot afford to just “put a profile up”. You need to put the same kind of time and investment into it as you would for a resume. Because it’s just as important.

You should assume that every potential hiring manager is going to review your LinkedIn profile before you get an invite for an interview, even if you applied for a position in the “old-fashioned” way.

  • Tip #2: The text on your LinkedIn profile needs to be engaging. You can’t just “detail” your career history, in some matter-of-fact way. What you write needs to pack an emotional punch. It needs to speak to things that recruiters, HR reps, and hiring managers care deeply about. (The “summary” part of your profile is the most important, by the way.)

In many ways, a LinkedIn profile is like a resume. It’s going to get an initial three-second scan. If something the HR rep, recruiter, or hiring manager sees in those three seconds hooks them, you’re in.

  • Tip #3: Your profile also needs to be search optimized, so that when HR reps, recruiters, or hiring managers search LinkedIn for candidates, your profile shows up near the top. (LinkedIn has an algorithm it uses, to determine which profiles get shown first. There’s a “formula”.)

Almost every day, recruitment professionals and managers in your field and geographic area search LinkedIn, hoping to find their ideal candidate. You need them to see your profile near the top.

Take care of these three things, and you’ll have a solid LinkedIn profile.

You’ll have the kind of profile that, when hiring managers visit to “vet” you, what they see and read will reaffirm their interest in you and make them even more excited about bringing you into their office for an interview.

And you’ll have the kind of profile that works for you, day and night, to attract new job leads long after you’ve forgotten all about it.